Case Studies Archive - Globis Consulting

Competition Checks and Benchmarking in Hospitality Market 15. February 2019

The hotel rooms market and also the convention markets both show very strong variations of prices. It is not only seasons that drive prices, but local market specifics which often depend on events like tradefairs, concerts and the like. Competition…

High-Tech-Products: Market Entry Germany 6. February 2017

A Japanese client was interested in the market potential of its high-tech-product in energy generation. He was planning a market entry based on the assumption, among others, that Germany offers large subsidies for such kind of technology. For this market,…

Mystery Shopping Car Dealerships 11. October 2016

For one of our clients, a large European OEM, mystery shoppings, along with mystery calling and mystery mailing are essential tools to monitor the quality of sales and service across their dealerships. These initiative are also used to identify improvement…

Concept Testing for Visual Merchandising 12. July 2016

A manufacturer of office and school supplies was re-evaluating it sales channels. eCommerce is changing the market and retail partners in certain countries were not managed actively ovcer the recent past. In order to stop negative developments, several measures were…

POS and Pricing Study in Swiss Pharmacies 4. March 2016

Our client, a pharmaceutical company with various product lines, wanted to understand its positioning in Switzerland with respect to one of its major products. The product was classified as a category C product (OTC) which can only be distributed through…

Sensory Food Analysis to Discover new Segments 4. January 2016

An Austrian client was looking for growth options in one of his product categories. In order to determine relevant market segments, we suggested a sensory analysis to understand, if there would be “taste segments” within this rather basic food category…

Counterfeits: Monitoring Distribution Channels for Counterfeits Products 2. January 2016

Counterfeits are a huge problem for well-known brands. For the manufacturer, it is neither easy to identify these fakes nor to prevent their distribution. Our client holds the license of an internationally renownd fashion brand in Europe. Over the last…

Mystery Guesting for International Hotel Chain 10. November 2015

Sector: Hospitality Our client, an international hotel chain, is using mystery guesting to get an in-depth evaluation of the performance in each of its hotels. These checks help the client to evaluate improvement potentials especially with respect to…

Tests of Catalogues for Holiday Homes 11. May 2015

One of the largest holiday home companies in Europe publishes several catalogues with millions of copies. These catalogues have the same look & feel and the same structure since decades. With new people in charge the question arised, whether these…

European Sales Strategy in mCHP Segment 12. February 2015

Our client, an overseas high-tech manufacturer of mCHP equipment, developed a new technology based on fuel cells to generate electricity very efficiently. Germany as a country with substantial subsidies for energy-saving high-tech products was chosen to be a manufacturing base.