Most companies act in a competitive environment.
Competitors strongly influence the decision making in most companies. Hence, most companies have strong interest to understand and monitor their competitiors. We help our clients to keep track of their competitive environment.
Our typical projects in competitive intelligence are
- Competitor research: In certain cases it is important to fully understand the set of relevant competitors, especially in market entry decisions.
- Competitor analysis: We help to understand single competitors or groups of competitors in terms of their strategy, organisation and performance.
- Benchmarking: We identify key parameters or processes among a group of competitors to evaluate the respective performance or set-up of our client’s organisation.
- Pricing analysis: We identify the price point of relevant competitors to help our client to make better pricing decisions or to create new pricing formats (leasing, renting, pay-per-use, etc.).
Contact us to discuss your interests or ask as for an offer.