Globis Consulting, a market research company with a focus on the automotive industry, just released older version of its country reports from various emerging markets for free. The reports can be downloaded at the respective summary page, for example:…

Car dealerships have long been the major information hub for car buyers, along with car journals. These times are long gone, although both information channels still play an important role. The foremost driver of this change is digitalization, which is…

Tapping the German market of over 80 mio. consumers, it is helpful to understand the mentality of German consumers. Security is key to German consumers German consumers seek security. Products and services need to work and fulfill its promises. There…

Germany is an attractive market, given its size and the spendings of its consumers and businesses. For many foreign businesses setting up a legal and organisational presence in Germany is no option. Still, the potential of the market is probably…

Germany is the fourth largest economy in the world. With over 80 mlliion consumers and a GDP per capita of around USD 45.000, it is Europe’s biggest market and hence an attractive target for foreign companies. Being successful in Germany…