For FMCG companies we offer a broad range of services. Although the competitive environment in Germany in most segments is very intense there are still many options to improve performance: Innovation, positioning, branding, marketing, promotion and pricing are just some of the tools available. Of course, depending on the sector, co-operations with retail companies are essential.
We help FMCG companies with several tools to stay ahead of the competition, for example:
- Identification of new opportunities
- Testing of new concepts, either virtual or in a test market
- Pricing research and analyses
- Mystery Shopping to understand availability and sales channel competence
- Sales strategies and set-up of sales channels.
Very often, the first step to assess the potential of a product or service is to conduct focus groups with target customers. Their assessment is a good indication of the challenges the new product will face. For more comprehensive market research we can quickly conduct an online-survey with a representative sample.