Market analyses help to understand the dynamics and the potential of specific markets. A thorough market analysis should be the first step to decide whether to enter a market or not. It also gives plenty of insights on the best strategy to enter the target market.

Market analyses are performed for two reasons

  • Remain up to date on your own markets and ensure, that major trends and competitors are known
  • Plans to enter a new market which is more or less unknown – either a foreign market or a new market segment.

Market analyses typically cover the following aspects:

(A) „Market“ as number of today’s and tomorrow’s potential customers, volume or units

(B) Comeptitors

  • Direct competitors
  • Indirect competitors
  • Share-of-Wallet competitors

(C) Structure of the sector and distribution of market power

  • Value chain
  • Supplier
  • Sales channels
  • Standards

(D) Legal framework and other market conditions


Our services for English speaking clients mainly cover the DACH region (Germany, Austria, Switzerland) and also the rest of Europe. We have conducted market analysis in almost all major European countries.

Contact us to discuss your project or ask for a quote!