Our strategy consulting practice finds answers to the basic questions of your business: What should I offer (product, service, solution) to whom (group of customers). Finding these answers is not straightforward. In order to develop a strategy, broad market knowledge is necessary, for example:
- Knowledge of customers, current and future purchasing criteria, possibilities of opening new markets and relevant segments.
- Knowledge of the competition, its current strengths and weaknesses as well as its strategy (competition analysis)
- Knowledge of legal conditions.
Using our inhouse market research capabilities, we can generate the necessary information quickly.
Strategy, to be clear, does not necessarily focus on your entire business. We also offer selected strategy services and analyses, like
- Sales strategy
- Branding strategy
- Pricing strategy.