Understanding the pricing of one’s competitors is decisive to be competitve.
One major challenge is the collection of prices of complex products with many options and a long period of pre-sales planning. Another major challenge is the collection of publicly available prices in many physical locations within a short time frame and on a regular basis so as to support tactical pricing decisions in very price-sensitive markets.
We support our clients to stay ahead of pricing initiatives of its competitors. We also track option-bundeling to simulate an end-customers cost-benefit decision making process.
Our projects cover one-time checks as well as continuous multi-regional price tracking studies. Often, the subject of investigation is a competitor. In some cases we also track dealer pricings to give manufacturers a better picture of how their prodcuts are being sold in the market.
In our pricing studies we are covering all European markets.
Contact us to discuss your needs or request a quote!